Artificial Intelligence is trending, and airports are obviously taking advantage of it.
Currently, many airports and companies are using AI to improve their processes, reduce the carbon footprint, optimize operations, and maximize airside revenues. But what happens with the digital passenger experience? Can AI be useful to increase passenger satisfaction and reduce stress?
At Appssenger, we think so. Digital channels must evolve from merely providing information to becoming personalized passenger assistants that gather insights from both the traveler and the environment. These systems should deliver accurate information and timely recommendations to passengers at the right moment, ensuring a seamless and stress-free journey.
AI is playing a crucial role in providing personalized travel assistance. Chatbots and virtual assistants are now capable of delivering real-time flight updates, gate changes, and immediate responses to passenger inquiries. Language barriers are also being broken down with AI-powered translation tools, making navigation easier for international travelers. Additionally, AI enables personalized shopping and dining recommendations based on traveler preferences, location, and the time available before departure, ensuring a tailored and efficient airport experience.
Navigating a busy airport can be overwhelming, but AI is revolutionizing the experience through smart navigation and wayfinding technologies. Appssenger guide passengers through terminals, displaying the best routes to their gates, lounges, or dining options. AI systems also monitor congestion and suggest alternative paths, helping travelers avoid crowded areas and ensuring smoother movement through the airport.
The above features drives to what every airport try to obtain: Increase the non-aeronautical revenue. AI and Generative AI (GenAI) are playing a pivotal role in increasing commercial revenue from non-aeronautical goods and services. AI-powered recommendation engines analyze passenger behavior, past purchases, and travel preferences to offer highly targeted promotions and discounts at airport retail stores, restaurants, and duty-free outlets. GenAI enhances this by creating dynamic content, such as personalized advertisements and product suggestions, that adapt in real-time based on user interactions. This level of personalization encourages impulse purchases and enhances the overall shopping experience.
AI is not just about automation; it is about enhancing the passenger journey with intelligence and personalization. By integrating AI-driven solutions, airports can create a seamless and enjoyable travel experience while optimizing their own operations. At Appssenger, we believe AI is the key to a smarter, more connected airport experience. The future of travel lies in digital transformation, where AI-powered assistants become essential travel companions. The future is now, and it promises a revolutionized airport experience for travelers worldwide.